"Sprüth Magers Berlin is delighted to host Andrea Zittel’s artistic enterprise, ‘Smockshop’, in their gallery space in Berlin this spring. This is the first time the Smockshop has set up its stall outside North America, and it is also scheduled to be the last time it opens for business at all, making this a unique opportunity to experience Zittel’s artistic and economic experiment. Two artisans will work in the gallery for the first four days of the exhibition making the smocks that are available for purchase right after their production. The works will be then on view in the gallery throughout the whole exhibition period. The double wrap-around garments designed by Zittel collectively represent an aesthetically diverse yet functionally uniform body of work. Extending Zittel’s longstanding interest in the form and function of everyday life, the smocks develop a modernist tradition of clothing design and manufacture, extending back to the Russian avant-garde, which emphasises utility and economy, and inclines towards an alternative experience of clothing to the prevailing discourse of fashion..."
photos: sprueth magers
Smockshop Berlin
Sprüth Magers Berlin
february 18 - april 18 2009
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