you must consider e v e r y t h i n g: Helvetica

I never knew I could get so jazzed about font.

"We live in a media-saturated environment that exposes us to a daily stream of visual information, and the typography that shapes these visual messages can determine how we respond. HELVETICA, ostensibly a film about a typeface, delves into the world of graphic arts and takes a deeper look into style changes and the controversies over the role of graphic designer since World War II. Filmmaker Gary Hustwit explores urban spaces and the typefaces that inhabit them, speaking with renowned historians and designers about the choices and aesthetics behind the use of certain fonts..." Continued HERE

(PS: Also watched Man on a Wire - very, very good.)